Kinsey Cronin

The Art of Fundraising—prized by many, perfected by few.

Our own Kinsey Cronin, Vice President of Business Development, is a much sought-after speaker, thought leader and college lecturer whose forte is fundraising. In particular, the Pepperdine University grad excels at helping entrepreneurs navigate JOBS Act crowdfunding regulations to run large capital raise campaigns for equity and token offerings.

A rising star in the blockchain/cryptocurrency space, Cronin worked for StartEngine and Creative Artists Agency (CAA) before joining the Prime Trust executive team.

Here are her TOP 3 Tips for raising money online and via cryptocurrency:

1. Don’t raise capital via a token model that might hinder or slow down your business operations if the main motivation for doing so is simply to take advantage of market hype – that approach is likely to fail in the long run. Instead, consider offering traditional securities via a security token;

2. When raising capital online, create an extremely broad marketing strategy and start prepping long before you launch — even if the regulation you are using restricts advertising prior to launch. Proper preparation prevents poor performance;

3. Hire experts to ensure compliance with required regulations… otherwise be prepared to pay egregiously down the road to fix flaws. Do it right the first time to reduce risk and save money.

How can I protect the people raising capital from potential blind spots?

How do I help them operate legally and in harmony with regulations?

How do I protect investors?

Those considerations are typically top of mind for Cronin, who credits a rooftop blockchain event in Santa Monica, Calif., last year with opening her eyes to a superior way of doing things. At the business gathering, hosted by MetaX, you could tip the bartender in bitcoins. The conversation turned to fundraising and…

“Someone mentioned that MetaX raised 10 million dollars in 23 seconds,” Cronin said (Link to story: MetaX Completes 10-Million adToken ADT Sale). “I had been working with companies that were struggling to raise $600,000 or even $100,000, so learning about a company raising that much money, in such a brief window of time, was a jaw-dropping moment.”